The most important thing here is an interesting and promising formulation that matches the search term. And the most important keyword in the article should be as far up front as possible. You can see how well your articles are clicked on in Google in the Google Search Console . Here you can see the click rates of individual articles and you can compare different articles, including their position and click rate, very easily. Headline and Title Optimizations - Practical Tips for SEO and More Traffic But it also helps to take a careful look at the search results for your own important keywords.
Do you notice your website in the search results? If @freecontentlist telegram not, the title (and of course other elements, such as the description or the Schema.org information) should be optimized. More information about the title tag . Use different titles and headlines? Now you might think that it's no problem if you just use exactly the same text for the title and headline, and that's not a big problem. But I still enter both separately because that way I can add small differences. I usually add one more keyword to the title because it has a slightly stronger SEO impact.
I use the headline every now and then to arouse curiosity in my visitors without giving too much away. This means that the main keyword sometimes doesn't appear there at all. For example, while I would phrase the meta title like this: 7 SEO tips for more visitors in 2021 , I might structure the headline like this: My secret for more visitors revealed! The title is definitely better from an SEO perspective, as it contains important keywords and still arouses curiosity. The article headline, on the other hand, is more personal and arouses even more curiosity, which plays an important role, especially for blogs.