A business model is a tool prior to the business plan that will allow you to clearly define what you want to offer your clients, how you are going to do it, how to sell it and, above all, how you are going to generate income.
Company Creation
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When we talk about business models, we colloquially mean the way in which our company is going to make money. Business models that work, apart from offering a quality product or service, are capable of creating value for your customers, and in this way help to build loyalty and establish a strong connection with them.
“The business model can constantly change. Not changing the business model or not making significant changes is terrifying,” explains expert Guy Kawasaki. Here is his advice when setting up a company’s business model:
Choose a specific niche market: Many entrepreneurs are afraid of base de correos electronicos mexico an audience that is too limited or specific, however, many successful companies have started by targeting a small target and then growing and expanding their market niche.
Simplicity: You should be able to say how you are going to make money in 10 words, if the process is complicated, it won't work.
Copy: There are so many different business models that have been invented these days that work. Analyze which ones usually work best and find out if they fit your product or service.
Expand: Innovate and improve your own product and service. “Make your pie bigger instead of taking more pieces of it,” Kawasaki explains.
Alexander Osterwalder created the famous Business Model Canvas , a schematic tool that addresses the description of the business based on the ability to create value for its customers. The Canvas and its associated methodology for creating a value proposition are an excellent starting point for creating solid foundations based on customer needs .
If you have thought about starting a business, at the Spanish Chamber of Commerce we have two programs for you: on the one hand, PAEM (Business Support Program for Women) and on the other, España Emprende , a new program aimed at all people who want to start their own business.