Do you know what a CRM is? Do you know what uses it can give to an SME or a large company? Nowadays, sales departments, marketing teams, sales, human resources and even CEOs of a company carry out a large part of data management using this technological tool. Find out more below.
Innovation and competitiveness
Tags: Startups , SMEs , Self-employed , Entrepreneurs
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When we talk about CRM ( Customer Relationship Management ), we are referring to an application that allows all interactions between a company and its customers to be centralized in a single database. In this way, we can anticipate and respond to the needs of our customers, thereby achieving closer ties between both parties.
In general, there are two types:
Online CRM: is located in the cloud, that is, it mexico email list managed through an Internet application using remote systems.
On-premise CRM: CRM that is located within the company itself. It requires its own server and IT equipment.
In the following table we can observe the differences between one and the other:
Online CRM
On-premise CRM
Advantages:
- Accessible 24 hours a day, 7 days a week
- Accessible from anywhere and any mobile device
- The initial investment is minimal
- No server maintenance required and updates are automatic
- Safely accompanies the company's growth
- Greater server control by IT teams
Disadvantages:
- Depends on internet connection, but can sync with offline data
- Lack of power may cause delay in system usage
- Initial costs with setup and installation are extremely high
- It is necessary to hire an IT team to manage the server and perform maintenance
- Less flexible and upgrades can be expensive
Source: salesforce.com
Furthermore, in general terms, implementing a CRM System in our SME offers us the following advantages:
Unified and updated data: thanks to this system, all data relating to the company (customers, billing, sales history, etc.) are unified in one easy-to-access point.
Targeted and personalized campaigns: thanks to the benefits of Big Data , we can segment and target our advertising campaigns based on the data obtained, in the form of tastes and interests, from our clients.
Greater customer loyalty: the ability to offer personalized service based on data management allows us to generate closer relationships, which translates into greater loyalty.
They automate functions and are adapted to the new GDPR (General Data Protection Regulation): current CRM systems are adapted to the GDPR, which allows us to save time thanks to the automation of certain functions of our company.
Easy to use: These types of tools usually have an intuitive interface that allows the user to draw conclusions in a simple and direct manner.
As we can see, implementing a CRM system can help us a lot in managing our company's clients and potential clients: in decision-making, solving daily challenges, launching campaigns, capturing leads ... However, success will be found in our ability to draw valuable conclusions applicable to our strategy.
If you are an SME, entrepreneur or self-employed person and you have questions about how to carry out your innovation or online marketing strategy, the InnoCámaras and TICCámaras programs are for you. They will provide you with the solution you need to improve the competitiveness of your business.