Willingness to help and contribute to the efforts of a partner will bring them back time and time again and place your products at the front of their minds. Supporting partners from pre-sales activity through to technical support and showing a willingness to deliver and learn from one another helps to bond relationships and confidence. Being well supported means that channel partners can pitch the products confidently and reduce the cost of implementation and support.
There are no shortcuts to achieving partner loyalty. It is probably true that loyalty is only as strong as your last interaction, however strong long lasting relationships will help build a channel cyprus phone number and user base in a way that Marketing would struggle to achieve. We begin building these relationships by servicing our clients to the utmost of our abilities and being the “go to” vendor for when they need a solution.
Flexibility becomes more of a challenge the larger a reseller channel becomes. In order to meet this challenge we provide answers to our partners which would be applicable to any partner in the same situation. Operating a level playing field across the channel in this manner allows us to explain our decisions and offer the same facilities to other partners should they need it.
“Do the right thing for the customer and the partner” is a mantra we use a lot. It focuses on what is actually important. Showing that we have the ability to apply common sense to decisions and to do this without delay, or unnecessary bureaucracy, plays a huge part in convincing partners to deal with us and promote our technology.