Social media communication plan
Posted: Mon Dec 23, 2024 6:35 am
Social networks are spaces that you have to learn to capitalize on in order to be successful on the Internet. Taking advantage of them is essential to consider a digital marketing strategy successful and essential to increase positioning and turnover. But how do you make a communication plan on social networks?
Situation analysis and diagnosis
This step consists of establishing a general managers email list preliminary X-ray of the environment in order to make a diagnosis that enables correct decision-making. It is mandatory to monitor and extract our online reputation in order to set possible real objectives.
In this first stage, it is the ideal time to reflect on the following aspects:
Where are we?
What is the competition doing?
What are our customers looking for?
What are the stakeholders?
Goals
Once the current situation and the diagnosis are clear, it will be essential to define a series of objectives to be achieved. It is important to define a main objective and establish a series of secondary objectives.
Company positioning. Visibility/Notoriety.
Influence. Number of followers.
Participation. Level of interaction with customers…
Sales projections.
Strategic lines
Once the objectives are defined, we must ask ourselves how we are going to achieve them. To do this, it is essential to define the following:
Remember your value proposition.
What our audience is like and where they are located.
What are our customers interested in? How are we going to tell them about it?
What are the most suitable channels?
For them we have to:
Analyze and select the channels where our audience is located.
Create social profiles and active communities where it is possible to stay in touch with them.
Establish a content production plan that captures maximum attention and provides added value.
Participate in related communities to attract traffic and earn natural links.
Optimize content structure to gain maximum visibility.
Actions
Content plan: what can be generated in a certain period of time?
Generate and organize content. What are we interested in publishing at a specific time?
Schedule. What is your publishing schedule? Set an update frequency for each specific channel and stick to it.
Adapt the content to each social platform, using the language used on each one.
Accounts
Notoriety/visibility
Number of visits to blog, corporate website…
Mentions, blogs, networks, media…
Influence
Followers, fans…
Subscriptions, newsletter, YouTube channel.
Situation analysis and diagnosis
This step consists of establishing a general managers email list preliminary X-ray of the environment in order to make a diagnosis that enables correct decision-making. It is mandatory to monitor and extract our online reputation in order to set possible real objectives.
In this first stage, it is the ideal time to reflect on the following aspects:
Where are we?
What is the competition doing?
What are our customers looking for?
What are the stakeholders?
Goals
Once the current situation and the diagnosis are clear, it will be essential to define a series of objectives to be achieved. It is important to define a main objective and establish a series of secondary objectives.
Company positioning. Visibility/Notoriety.
Influence. Number of followers.
Participation. Level of interaction with customers…
Sales projections.
Strategic lines
Once the objectives are defined, we must ask ourselves how we are going to achieve them. To do this, it is essential to define the following:
Remember your value proposition.
What our audience is like and where they are located.
What are our customers interested in? How are we going to tell them about it?
What are the most suitable channels?
For them we have to:
Analyze and select the channels where our audience is located.
Create social profiles and active communities where it is possible to stay in touch with them.
Establish a content production plan that captures maximum attention and provides added value.
Participate in related communities to attract traffic and earn natural links.
Optimize content structure to gain maximum visibility.
Actions
Content plan: what can be generated in a certain period of time?
Generate and organize content. What are we interested in publishing at a specific time?
Schedule. What is your publishing schedule? Set an update frequency for each specific channel and stick to it.
Adapt the content to each social platform, using the language used on each one.
Accounts
Notoriety/visibility
Number of visits to blog, corporate website…
Mentions, blogs, networks, media…
Influence
Followers, fans…
Subscriptions, newsletter, YouTube channel.