SEO is a discipline whose rules are constantly changing at the speed demanded by the Internet. Google and social platforms constantly update their algorithms and change the rules of the game, always seeking a better user experience and trying to give relevance to original, specialized and useful content for Internet users.
Experts have determined after exhaustive studies which are the elements that really affect web positioning and have assigned a relevance index to them.
Domain Properties
TLD typology (.com, .net, .info, .es, etc.): 60%.
Age: 70%.
Exact Keyword Match Domain (EMD): 58%.
Partial keyword match in domain: 51%.
On-site factors
When you think about SEO, you have general managers mailing list to think about user experience. For example, who likes to visit a website that is extremely slow? Loading speed has a relevance factor of 73%.
Another very important on-site factor is keywords. Their relevance percentage depends on where they are used:
URL: 74%.
Page title: 92%.
“Description” meta tag: 54%.
Meta tag “Keywords”: 16%.
H1 tags: 75%.
General content: 80%.
Linking the site to a Google Plus profile Authorship: 70%
Incoming links
Imagine that you are looking for a job and you have letters of recommendation from important executives of the most relevant companies in the sector where you work. Inbound links work more or less like this. Google takes into account if a page with authority and prestige links to another because it means that it is also a site worthy of being positioned. The relevance of the types of inbound links is as follows:
Total number of inbound external links: 71%.
Total number of inbound links from unique root domains: 80%
Total number of inbound links from unique IP addresses: 81%
Total number of unique inbound links from “C Block IPs”: 83%
Total number of internal inbound links: 72%
Total number of outbound links on pages that link to us: 62%
Social activity
Social networks are becoming increasingly important in web positioning. It is the natural space for interaction with users and this action pleases Google. The relevance index is as follows:
Number of +1s on Google+: 63%
Number of Shares on Google+: 61%
Number of Likes on Facebook: 63%
Number of Shares on Facebook: 48%
Number of RTs on Twitter: 60%
SEO is a discipline that requires constant updating. The most important search engines and social platforms are always making changes to seek the best for their Internet users. Focus on doing things correctly and Google will reward you by appearing on its first page.