On their landing pages, they outline the key features of their eBooks and also include a book preview section—so you can get an actual glimpse of what you’re buying.
Use Email Marketing to Promote Your eBook
After crafting a great landing page, take the next step and share your whatsapp number database with your email subscribers.
Take for instance, when I launched one of my paid eBooks (the Habits of Highly Successful Bloggers) to my email list a couple of years ago:
Email About eBook Launch (Announcement)
That one email alone led to more than 350 sales of my eBook on the day I finished writing it.
Your email list is a group of people who are already most connected to your writing and what you have to offer them. They’re the primary group of people who’d be most likely to spend a little bit to gain access to your new eBook content (if it resonates with them and their needs).
Want to take it a step further? My advice is instead of waiting for your eBook to be finished, strive to create some interest on your email list before it launches. Use anticipation to create anticipation of an eBook you’re currently writing. Then, when your eBook is finally published, your audience is already familiar with the topic—and excited to see if it’s right for them.
Use a Compelling CTA (to Promote Your eBook) Across Your Blog
Another way to promote your eBook is to place clear calls to action asking readers to purchase (or download) the eBook on various key pages around your blog. Here’s an example:
On their landing pages, they outline the
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