CPM = Campaign Cost / Number of Clicks
CTR , or Click-Through-Rate , is the number of users who clicked on the post relative to the number of times it was viewed.
CTR = Number of clicks / Number of impressions x 100
If you associate the second KPI with the first, you will be able to define whether the segmented audience is in line with the published content. But above all, it allows you to danish mobile numbers evaluate the effectiveness of the CTA on the post.
CPM and CPL
Cost Per Mille or CPM indicates the cost spent for every thousand views of an advert (a very important piece of data for monitoring your advertising campaign.
CPM = Campaign Cost / Number of Clicks
CPL or Cost Per Lead indicates the cost that a company must pay to obtain a lead, or a contact that leaves their email. The cost per lead varies depending on the platform and the type of user you want to attract (it all depends , see?).
CPL = Campaign Cost / Number of Leads
These two KPIs will help you understand if your audience is watching your videos.
Hook Rate indicates the exact % of users who watched at least the first 3 seconds of the video compared to all the impressions generated. A good Hook Rate is around 24% and this means that your hook is perfect.