Some additional important factors

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Freshness is a query-dependent ranking factor, meaning it is more important for some queries than others.

For example, all of the results for “COVID-19 news” are super fresh. Google even shows a “Top Stories” feature with results from the past few hours.

Well, this happens because Google knows that people want to see recent news.

For other queries, freshness still plays a role, although less important.

Look at the search results to assess the freshness importance of your target keywords.

Also, if freshness is important, update the page frequently or consistently publish new company list in cambodia articles on the topic to keep up with demand.

If the update is important but not critical, update your page regularly and update when rankings start to drop.

As a result, freshness is of little importance; focus all efforts on creating the best guide on the topic.

Depth of content
Google wants to rank the most useful result for the query, so it's key to cover everything searchers want to know.

However, this isn't about content length. Longer content isn't always better.

It's about covering what's important to the searcher and what they expect to see.

For example, take a query like "best perfume brands".


In-depth content analysis
When looking at search intent, it's clear that people want lists of top brands and luxury perfumes. Also, that doesn't tell us what's important in terms of content, so let's look at the commonalities between the top-ranked pages.

The best result is one that defines everything from brand to price so people can find out more about it because you take cues from the top-ranked pages to create useful content. Research other questions that searchers want answered and include them where it makes sense.

Page Speed
Page speed has been a ranking factor since 2010, when it affected 1% of desktop search queries.

That changed in 2018 when Google expanded the ranking factor to mobile searches.

However, even now, the factor only affects "a small percentage of queries" and is primarily a problem for pages that "offer the slowest experience to users."

So, that's an important point. Beating competitors by a few milliseconds isn't the game here. It's more about making sure your site is fast enough to not negatively impact users.

How fast is that?
Google said in 2018 that mobile pages should display content to users in less than three seconds and that the TTFB (time to first byte) should be less than 1.3 seconds. Hence, they also say that the total size of a mobile web page should be less than 500kb.

However, Google's John Mueller said just a few months earlier that TTFB is not used for search ranking purposes, so take these guidelines with a pinch of salt.

Make sure your page is fast enough for users.

HTTPS
HTTPS improves visitor security by encrypting data between the browser and the server.


HTTPS vs. HTTP
In 2014, Google announced HTTPS as a very light signal that affects less than 1% of global queries. Since then, Google has increased its commitment to HTTPS and now displays a “Not Secure” warning in Chrome when you visit an unencrypted page. Additionally, if you have non-secure pages with input fields, you may have also received a warning email from Google Search Console.

Despite all this, HTTPS remains a light ranking factor, as confirmed by John Mueller in early 2019.

Also, to solve this problem, you need to install an SSL certificate that helps make your website more secure.