In fact, all its product launches are often preceded by communication campaigns that capture attention on Social Media, creating a fervent anticipation . All this, often through provocative images and unusual concepts to arouse curiosity.
Kim Kardashian in Balenciaga
The brand, with its inclusive approach , embraces the diversity and complexity of real life, placing people of various nationalities and gender identities at the center of its advertising campaigns.
Beyond the mere goal of selling products, Balenciaga's czech phone number format communication aims to create authentic and lasting connections with its audience . How? Through a very active presence on social media and the launch of special events, thus committing to engaging its followers in an ongoing dialogue and inviting them to be part of the experience. The Balenciaga experience.
Balenciaga, therefore, does not use cold and detached tones to approach the public, but has his target audience well in mind and communicates with those who are able to appreciate his provocations and his audacity.
A key element of Balenciaga's communication strategy is innovative product launches .
The brand is a master at creating hype around its new creations , using unconventional marketing strategies and unexpected collaborations to generate interest and attention.
But what really sets the brand apart is its penchant for eccentricity. From “unusual” accessories, the brand never tires of surprising and leaving the public breathless.