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Communication preferences
Another helpful customer data point to collect is anything related to communication preferences or contact information. Whether via email, phone call, SMS, carrier pigeon, or owl (hey, you never know), you always want to know the types of communication your customers are willing to receive from your business.

Knowing the best way to reach out to your kuwait mobile number example customers (and how they want to be reached) is essential to building a positive relationship with your customers. By consistently contacting customers through communication channels they expect you to reach out through, you’re showing them that you’re listening to their needs and wants.

Not to mention, your communication efforts will be for nothing if you reach out to customers through channels they don’t even check. Not everyone uses their email consistently or pays attention to promotional texts. Collecting data related to communication preferences ensures you’re reaching your customers in the best way possible.

Get started with Nutshell SMS
Want to start leveraging text messaging in your sales strategy? Head to your SMS page in Nutshell to register!

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Engagement with digital channels
Similar to purchasing data, behavioral information related to how customers interact with different digital channels is a great way to understand your customers’ online behavior and how they interact with your brand.

Customer engagement data points to collect include:

Social media interactions like follows, likes, reshares/reposts, comments, and post interactions
Website interactions like page views, click-through rate (CTR), bounce rate, and visit duration
Interactions with paid advertising campaigns
You can collect this information through tools such as Google Analytics. Nutshell can also automatically pull in data about the channels your leads come from through our lead attribution features.