Contents: How to Know What Our Audience Wants

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More and more brands and companies are using the advantages of the Internet to develop marketing and content actions, since social media is ideal for reaching the audience, generating feedback and managing information in real time.

There are two keys to ensuring our performance on these platforms is effective: monitoring and content .

In relation to monitoring , the term social echo  refers to the reverberation power of conversations linked to our brand on Social Networks. Listening to it will allow us to know the opinions, experiences and demands new zealand business email list of users about the products or services provided. This will be useful for developing products and marketing campaigns.

Instant feedback generated  on social media is the best tool for making real-time decisions and consolidating company transparency. If we listen carefully and actively to our audience, they will tell us what we should do. This way, we can respond quickly to their needs and achieve strong brand loyalty.

In terms of content , recent research has shown that in order to definitively connect the audience with the brand, it is essential to direct attractive content to the appropriate target audience . For this reason, many marketing departments perform editorial functions.

The editor's ability to produce content that generates a favorable response is essential. Original and interesting content, combined with technical information about the product or service, will impact the purchasing decision. This will give us  an advantage over our competitors.



Strategic integration of content  is important to reach all target audiences. This is achieved by producing diverse content, press releases , blog articles or videos, which can be disseminated on different platforms.

Another way to enrich our relationship with our audience is to give them a voice, allowing them to exchange ideas, criticisms or comments about the brand through social media. It is equally important to decide which networks are suitable for our organization. Each one has different strengths and weaknesses. Consequently, they deserve different treatments.

Finally, analyzing the information received through social media will allow us to evaluate the performance of marketing efforts in these spaces over time.

We have a wide variety of platforms and tools to reach our audience and find out what they think about our brand. It will be up to the company to use the right content to achieve optimal results. It is important to have a team of experts who can interpret the needs of the public and help you in the development of content and its distribution .