New customer acquisition strategy: Tips for successful customer acquisition

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It is often not easy, especially for SMEs, to acquire new customers. In order to be sustainably successful in this essential area of ​​a company, a well-thought-out strategy is required.

Your marketing, customer service and sales teams should come together and discuss the appropriate framework that makes sense for your specific company and/or products and services.

For example, a company that specializes in agricultural machinery will have different requirements for customer acquisition methods than a store that specializes in medical clothing.

Methods for successful customer acquisition – the telephone as japan auto whatsapp number south africa a means to an end
Prospecting refers to the strategies and techniques used by companies to attract potential customers to their products and services and convert them into customers. However, according to Hupspot, 40 percent of salespeople find prospecting very difficult.

Statistics say that 92 percent of all customer interactions take place over the phone. Today's best salespeople spend two to three hours a day making "check-up calls" to old business friends and acquaintances.

The goal of these calls is both to nurture relationships and to find out what's going on at the companies in question to explore potential collaboration opportunities. So the next time you come across an old acquaintance changing their job title on LinkedIn or hear about an old client through the grapevine, pick up the phone and make a check-up call.

It takes an average of eight attempts to reach a prospect. This means you have to be persistent and determined. 80 percent of sales generated require five follow-up calls after the first meeting .

Helpful tips on how to successfully acquire customers
1. Personal address
Writing a personal letter or calling a former or potential customer directly is now more than ever a recommended strategy for staying in the minds of potential leads. A letter or phone call is harder to ignore than a Facebook post or email. In a time when people are overwhelmed with digital ads, it's worth actually calling potential customers and having personal conversations that will enrich the life of the person you're talking to.