In short: misleading advertising is a bad practice that promises something that is not fulfilled. This can cause legal problems for companies that commit this act. Likewise, organizations that fall into this crime see the reputation of their brand seriously compromised.
Criticism of advertising
Regardless of its origin, it is important for you to know that advertising will always be exposed to criticism, this will be repeated over and over again , mainly because it transmits a message, and this in turn, has different ways of being interpreted.
Some critics claim that advertising creates consumer needs and bahamas email list 88272 contact leads impulses in people, making them feel pressured to buy, have and use the goods that are advertised, regardless of the medium.
For some, advertising has total persuasive power, while for others that power only acts on people who are impulsive when it comes to buying.
There are also environmentalists who believe that advertising is the main culprit of pollution. And by this they are not referring to bags, plastic or physical material, but also to the great visual and auditory exposure to which people are subjected today.
Another common criticism is the waste that big brands sometimes make to secure advertising contracts with celebrities. Critics say this is completely unnecessary, given the economic crisis that many countries are experiencing.
Subliminal advertising, although it may seem controversial, is punished for generating stimuli without being consciously perceived by the audience.
And to finish off the list, we can say that the most common criticism is that it is deceptive. That is, the message conveyed by advertising, if it is not sufficiently clear, can result in problems, sometimes legal, resulting in economic losses for its owner, due to simple ignorance or evasion of the rules.
What is false advertising?
As I mentioned earlier, advertising by nature can lead to a double perception of its messages, but sometimes it also happens due to negligence on the part of its creators when it comes to carefully examining what they may be leaving out .
According to Spain's general advertising law, misleading advertising is defined as: