(Priceless) value in your brand
Posted: Mon Dec 23, 2024 10:18 am
All the effort, all the money that you put into your brand, you want to get it out again in one way or another. That way your brand increases in value. Only that value is in your brand and the right to that brand is not yours as long as you do not register it.
Not?
No, you do not automatically have the right to your brand.
In fact, someone else may have a right to a brand that you invented. And you may never be able to get a trademark right to it.
That's really annoying if you've invested €1,000, €10,000, €100,000 or more in your brand and its positioning.
You only obtain the right to use your email leads brand (the trademark right) by registering your brand.
This is how you get a monopoly on your brand
For optimal protection of your brand, a trademark right is necessary. A trademark right gives you a monopoly on your brand for certain products and/or services, in a certain region or in a certain country. But how do you get such a monopoly? By officially registering your brand. You do this in the register of the country or region where you want protection.
Also read: Trademark law: this is what you need to know about your trademark registration
For entrepreneurs who focus on the Netherlands, a Benelux trademark is the obvious choice. There is no Dutch trademark law. It is automatically a Benelux trademark (a trademark for the 3 countries of the Benelux).
But not all brands can be registered. There are legal rules and you also have to find out if your brand is still available.
Not?
No, you do not automatically have the right to your brand.
In fact, someone else may have a right to a brand that you invented. And you may never be able to get a trademark right to it.
That's really annoying if you've invested €1,000, €10,000, €100,000 or more in your brand and its positioning.
You only obtain the right to use your email leads brand (the trademark right) by registering your brand.
This is how you get a monopoly on your brand
For optimal protection of your brand, a trademark right is necessary. A trademark right gives you a monopoly on your brand for certain products and/or services, in a certain region or in a certain country. But how do you get such a monopoly? By officially registering your brand. You do this in the register of the country or region where you want protection.
Also read: Trademark law: this is what you need to know about your trademark registration
For entrepreneurs who focus on the Netherlands, a Benelux trademark is the obvious choice. There is no Dutch trademark law. It is automatically a Benelux trademark (a trademark for the 3 countries of the Benelux).
But not all brands can be registered. There are legal rules and you also have to find out if your brand is still available.