Content creation and localization
Posted: Tue Dec 24, 2024 5:02 am
In Western SEO, the focus is on maintaining a balanced keyword density between 1-2% to avoid keyword stuffing. Keywords should also be strategically placed in meta descriptions, headings, titles, and throughout the content.
In Eastern markets, SEO professionals rely more on region-specific tools, as each search engine offers research features tailored to their local markets. Keyword research strategies include using information from social media platforms and community forums. Language plays a crucial role in keyword selection, as some languages have multiple dialects, such as Mandarin, which makes the keywords searched differ by region. Search intent also plays a major role in Eastern markets, where people tend to value community recommendations more.
Eastern SEO typically allows for a higher density of cmo email lists keywords to reach specific audiences. The content structure differs from that of Western markets, prioritizing different multimedia content elements and user engagement.
Video content and video platforms are popular in Eastern markets, such as YouTube, Douyin (TikTok in China), and Bilibili. Tutorials and live broadcasts in the form of short videos capture audiences’ attention. This type of content generates a higher engagement rate, is easily shareable, and is visually appealing. For example, brands often use video content to promote products, offer educational content, and share customer testimonials.
Social media platforms like Weibo and WeChat function as multi-functional systems that offer users a place to shop, communicate and consume content. A common strategy in Eastern markets is to collaborate with local influencers. All of them are designed to be mobile-friendly, as mobile usage in Eastern countries is high.
Preferred content in Western markets includes blogs, articles, podcasts, webinars and social media posts.
Consumers often look for detailed information, expert opinions, and knowledge before making a decision. Blogs use SEO optimization to incorporate relevant keywords, visual elements, and internal links to improve the visibility of content in search results.
In Eastern markets, SEO professionals rely more on region-specific tools, as each search engine offers research features tailored to their local markets. Keyword research strategies include using information from social media platforms and community forums. Language plays a crucial role in keyword selection, as some languages have multiple dialects, such as Mandarin, which makes the keywords searched differ by region. Search intent also plays a major role in Eastern markets, where people tend to value community recommendations more.
Eastern SEO typically allows for a higher density of cmo email lists keywords to reach specific audiences. The content structure differs from that of Western markets, prioritizing different multimedia content elements and user engagement.
Video content and video platforms are popular in Eastern markets, such as YouTube, Douyin (TikTok in China), and Bilibili. Tutorials and live broadcasts in the form of short videos capture audiences’ attention. This type of content generates a higher engagement rate, is easily shareable, and is visually appealing. For example, brands often use video content to promote products, offer educational content, and share customer testimonials.
Social media platforms like Weibo and WeChat function as multi-functional systems that offer users a place to shop, communicate and consume content. A common strategy in Eastern markets is to collaborate with local influencers. All of them are designed to be mobile-friendly, as mobile usage in Eastern countries is high.
Preferred content in Western markets includes blogs, articles, podcasts, webinars and social media posts.
Consumers often look for detailed information, expert opinions, and knowledge before making a decision. Blogs use SEO optimization to incorporate relevant keywords, visual elements, and internal links to improve the visibility of content in search results.