As for the prepared video material, there are numerous forms available to us:
Posted: Thu Mar 27, 2025 9:45 am
explainers
interviews
presentations
product presentation
video ads
All the mentioned forms can be used and bring results, and the choice depends solely on the type of business and the product you are promoting. If it is a pastry shop, you will not benefit much from a video interview. On the country email list other hand, if you present a product from the "Christmas offer" with a video, you will definitely achieve greater success in selling the assortment and presenting your own business.
A live or live video option is also offered. Pre-prepared material for a video advertisement seems tempting, but the cost of realizing such material should also be taken into account. The low cost of implementation is the key reason for the popularity of live video on social networks.
To broadcast a live video, you only need a script and a general idea of the direction you want to go. In addition, the live option offers direct communication with users, through comments. You are not limited by anything but your own imagination. The only drawback of this strategy is the almost complete reliance on improvisation.
Before respecting any material, attention should be paid to trends. Trends vary by social network.
Video material trends according to social networks
As for the trends themselves, we could talk about them at length. However, in most of the written material that we find online, it is difficult to crystallize what is usable for general use. Namely, the trends should be looked at individually, for each campaign and each assortment individually. So we will spot examples of best practices that the marketing team can use.
Furthermore, video material should always be created according to the requirements of mobile devices. Most people today surf the Internet through mobile phones.
Then, video material should always be optimized for SEO, or at least for general search.
Finally, the video material should be optimized according to the social network on which it is published.
If you decide to complement your campaign with adequate video material, we suggest that you contact an expert. Whether you already have an idea of how the video could look, or you leave the entire process to the skillful hands of a marketer, by working together you will surely come up with an ideal solution, with maximum use of resources and first-class implementation.
Statistics. As already discussed, numbers are real attention grabbers. Research results that indicate the success and quality of your products and services will instill confidence. If you do not have the necessary data, the research can sometimes be carried out on your own: "4 out of 5 respondents would advise using our product..."
Promotion of the best-selling product and special offers. A product whose demand stands out compared to others deserves a special advertisement. We are talking about the most requested product, requested service or visited post. When you guarantee quality, highlighting a product that is in particular demand gives an extra boost. Special promotions and limited series of a certain range of products and services affect the mind through reverse psychology. Instead of wanting to satisfy an existing need, we feel the fear of being left behind and missing out on a once-in-a-lifetime opportunity.
interviews
presentations
product presentation
video ads
All the mentioned forms can be used and bring results, and the choice depends solely on the type of business and the product you are promoting. If it is a pastry shop, you will not benefit much from a video interview. On the country email list other hand, if you present a product from the "Christmas offer" with a video, you will definitely achieve greater success in selling the assortment and presenting your own business.
A live or live video option is also offered. Pre-prepared material for a video advertisement seems tempting, but the cost of realizing such material should also be taken into account. The low cost of implementation is the key reason for the popularity of live video on social networks.
To broadcast a live video, you only need a script and a general idea of the direction you want to go. In addition, the live option offers direct communication with users, through comments. You are not limited by anything but your own imagination. The only drawback of this strategy is the almost complete reliance on improvisation.
Before respecting any material, attention should be paid to trends. Trends vary by social network.
Video material trends according to social networks
As for the trends themselves, we could talk about them at length. However, in most of the written material that we find online, it is difficult to crystallize what is usable for general use. Namely, the trends should be looked at individually, for each campaign and each assortment individually. So we will spot examples of best practices that the marketing team can use.
Furthermore, video material should always be created according to the requirements of mobile devices. Most people today surf the Internet through mobile phones.
Then, video material should always be optimized for SEO, or at least for general search.
Finally, the video material should be optimized according to the social network on which it is published.
If you decide to complement your campaign with adequate video material, we suggest that you contact an expert. Whether you already have an idea of how the video could look, or you leave the entire process to the skillful hands of a marketer, by working together you will surely come up with an ideal solution, with maximum use of resources and first-class implementation.
Statistics. As already discussed, numbers are real attention grabbers. Research results that indicate the success and quality of your products and services will instill confidence. If you do not have the necessary data, the research can sometimes be carried out on your own: "4 out of 5 respondents would advise using our product..."
Promotion of the best-selling product and special offers. A product whose demand stands out compared to others deserves a special advertisement. We are talking about the most requested product, requested service or visited post. When you guarantee quality, highlighting a product that is in particular demand gives an extra boost. Special promotions and limited series of a certain range of products and services affect the mind through reverse psychology. Instead of wanting to satisfy an existing need, we feel the fear of being left behind and missing out on a once-in-a-lifetime opportunity.