What is quality score and how to improve it

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<One of the first things students learn when preparing to take the Google AdWords Fundamentals certification is quality score. This is the parameter that determines the success of your campaign, since it determines at the same time where your advertisement is positioned and how much you pay for it.

It is easy to get confused about what quality score is, and it is very important for you and your business how to improve it and improve your PPC marketing campaign. Even among PPC experts this remains an incredibly complex topic. That is why it is necessary to first answer the question of what a quality score is.

What is Quality Score?
Quality score is Google's determination of the quality and relevance of your ads and b2b email list keywords. It is used to determine your cost-per-click (CPC), and is multiplied by your maximum bid to determine your Ad Rank, or the position your ad will occupy in the search engine after the ad auction.

It depends on several factors including:

Your CTR (click-through rate)
Advertisement relevance
Relevance and quality of the landing page
Although we now know what constitutes this benchmark, we also need to know why we should work to improve it. With a higher quality score, Google rewards you with:

Higher advertisement position in the search engine
Reduced price of total PPC advertising
When improving the quality score, the first things you can pay attention to are:

Keyword search
Organizing keywords
Adding negative keywords
Editing of AdWords Ad
Landing page optimization
Improve the structure
Before you start remodeling anything, you should know that each of these criteria is always in mutual influence. This means that you need to watch how these elements interact to increase your ad position and reduce your advertising cost.

The first thing you can do is to get rid of certain keywords from the campaign. So, look at your keywords. If you want to start from here and don't know which keywords to remove, it's easiest for you to save the ones that convert and bring in money.