The demand for micro and nano influencers is growing, as more and more brands see the value of these influencers. Micro and nano influencers have a higher engagement rate compared to mega influencers, because it is more manageable for them to respond to the reactions of followers. Because of this interaction, they generally have a better relationship with their audience. As a result, they know much better what is going on with them and can respond to that with sponsored messages.
In addition, as a brand you reach your target group better via such an influencer, because the target group is less broad. A collaboration is also more advantageous (exceptions aside) than with a mega-influencer. This is an advantage, especially for companies that have to pay more attention to their budget as a result of the corona crisis.
Tip : Do you have a limited budget or do you want to reach a specific target group? Then buy phone number list consider a collaboration with a micro or nano influencer. You can find them by following them via hashtags, via an influencer marketing platform and there are also micro influencers affiliated with an agency. Do you still want to reach a larger audience? Then choose a collaboration with multiple influencers.
2. Authenticity is the key word
Authenticity has been a focus for years when it comes to influencer marketing, but the pandemic has made it even more important as the perspective has shifted to creating meaningful content.