2. Take away the fear of sharing content for your employees
Employees often don't dare to share content because they are afraid of making mistakes. Make sure they know what is and isn't allowed and remove the uncertainty.
If employees know what the guidelines are around your brand, they will create their own posts that adhere to these guidelines. This makes your brand identity more consistent.
4. Make employees aware of their own actions on social media
We sometimes say: "Do you dare to put it in the newspaper? Then you can also put it on social medi phone number list If the answer to this is 'no', then it is probably sensitive information. You can apply this nuance with social media guidelines. Just like answers to questions such as:
What can be shared without further ado? These Defense guidelines provide a good example in the green box of what is allowed.
When is it useful to verify a post with a manager?
When can you absolutely not share something?
What guidelines do you adopt on social media?
It would be nice if the guidelines fit on an A4, but make them easy to read, or scannable and preferably with examples. It should not be a legal document that the user has to struggle through.
1. The roles within your team.