In 2019, the smartphone dictates your customers' purchases
Posted: Sat Apr 05, 2025 6:29 am
After replacing our good old landline phones, calculators, cameras, postcards, etc., smartphones are on the way to replacing salespeople's advice.
When salespeople become simple cashiers.
Still based on Cefrio's NETendances survey, in 2018, 56% of Quebecers seek information in-store about the product they are going to purchase. They prefer objective comments and opinions from people who have tried it to the subjective advice of a salesperson trying (for them) to simply sell more.
The interaction with salespeople is simply for the purpose of purchasing the product.
Additionally, more than 1 in 3 people compare prices on their smartphone in-store to ensure they are buying a product at the right price.
Finally, another big trend that's booming: taking gambling database singapore a photo of a product to ask for advice from those around you.
Who hasn't already taken a photo of an item of clothing to ask their partner/friend's opinion, or sent a photo of a product that's a bit too technical for you (computers, mechanics, etc.) to a friend/family member who's a fan of the subject to confirm the product's quality? In any case, I have, like 38% of Quebecers according to the Cefrio survey.
With shoppers increasingly less open to professional advice in-store and having made up their own minds before arriving in-store, how should retailers evolve to increase their sales in the face of these new behaviors and not lose potential customers?
How to take advantage of this new trend?
The inevitable solution will of course be to be present on the internet with an online store .
Online shopping in Quebec accounted for $10.5 billion in 2018, up 27% from 2017. This figure will continue to grow in 2019. You owe it to yourself to get a piece of this pie!
With such spectacular numbers, it's certain your competitors are already present online. You need to stand out and stand out from the crowd when potential customers search.
When salespeople become simple cashiers.
Still based on Cefrio's NETendances survey, in 2018, 56% of Quebecers seek information in-store about the product they are going to purchase. They prefer objective comments and opinions from people who have tried it to the subjective advice of a salesperson trying (for them) to simply sell more.
The interaction with salespeople is simply for the purpose of purchasing the product.
Additionally, more than 1 in 3 people compare prices on their smartphone in-store to ensure they are buying a product at the right price.
Finally, another big trend that's booming: taking gambling database singapore a photo of a product to ask for advice from those around you.
Who hasn't already taken a photo of an item of clothing to ask their partner/friend's opinion, or sent a photo of a product that's a bit too technical for you (computers, mechanics, etc.) to a friend/family member who's a fan of the subject to confirm the product's quality? In any case, I have, like 38% of Quebecers according to the Cefrio survey.
With shoppers increasingly less open to professional advice in-store and having made up their own minds before arriving in-store, how should retailers evolve to increase their sales in the face of these new behaviors and not lose potential customers?
How to take advantage of this new trend?
The inevitable solution will of course be to be present on the internet with an online store .
Online shopping in Quebec accounted for $10.5 billion in 2018, up 27% from 2017. This figure will continue to grow in 2019. You owe it to yourself to get a piece of this pie!
With such spectacular numbers, it's certain your competitors are already present online. You need to stand out and stand out from the crowd when potential customers search.