The United States, the great obstacle
Posted: Sat Apr 05, 2025 10:00 am
However, in the United States , TikTok faces a potential ban on national security grounds: the government has demanded the sale of its US business by April 2025. If the ban goes ahead, around $12 billion in annual advertising revenue whatsapp number list disappear, with Instagram being the biggest beneficiary of that migrated spending. According to estimates by Warc, the United States remains its largest market, but its share of TikTok's advertising revenue is projected to decline from 43.3% in 2022 to 34.0% in 2026.
Despite this, the social network continues to expand its influence in other markets through strategies to diversify its revenue streams, such as in-app purchases and social commerce features. These initiatives seek to reduce dependence on specific markets and strengthen its global position .
Additionally, TikTok is working to improve the security and privacy of its users' data, aiming to mitigate regulatory concerns and ensure the trust of its global community.
Despite this, the social network continues to expand its influence in other markets through strategies to diversify its revenue streams, such as in-app purchases and social commerce features. These initiatives seek to reduce dependence on specific markets and strengthen its global position .
Additionally, TikTok is working to improve the security and privacy of its users' data, aiming to mitigate regulatory concerns and ensure the trust of its global community.