Identification and belonging
Posted: Sun Apr 06, 2025 9:33 am
When you expose situations that commonly happen to your target audience, you make them feel identified and part of that reality. This not only connects them more closely to your brand, but they also perceive you as someone who understands them and is going through the same things.
“When you expose situations that commonly happen to your target audience, you industry email list make them feel identified and belong to that reality.”
The relationship and empathy between the customer and the brand is one of the key factors for effectively consolidating a lead . This is why appealing to emotions is so important.
The more your customers identify with your brand, the stronger their connection and loyalty will be. Digital storytelling knows this very well, which is why it focuses on depicting situations that your customers can relate to.
“When you expose situations that commonly happen to your target audience, you industry email list make them feel identified and belong to that reality.”
The relationship and empathy between the customer and the brand is one of the key factors for effectively consolidating a lead . This is why appealing to emotions is so important.
The more your customers identify with your brand, the stronger their connection and loyalty will be. Digital storytelling knows this very well, which is why it focuses on depicting situations that your customers can relate to.