Cost per acquisition (CPA).
Posted: Sun Apr 06, 2025 9:40 am
When running Pay Per Click (PPC) campaigns or investing valuable cash flow into Search Engine Optimization ( SEO ) to scale a business, hopefully, most people are primarily concerned with two things:
In customer lifetime value (LTV)
If your main concern is rankings, impressions, or click-through rates, think again.
Both CPA and LTV are key performance indicators (KPIs) that are fax lists essential for proper functioning.
If you don't know your LTV or CPA, you're flying blind, as you don't know what moves you should or can make because you have unknown costs. You're neglecting the bigger picture.
And when looking to position a company, both KPIs play a specific role.
But which is more important to focus on for profit growth?
Here is the answer and why
definitive guide to SEO
Group-427320753
Why is customer lifetime value key?
When you're looking to position your business by attracting new customers, you have a few different options.
Can:
Start investing in more ads (or SEO) to attract new, unique customers.
Increase sales to existing customers to increase their spending.
Create more products to reach more target markets.
These are the three main, most common options for scaling a company.
At its most fundamental, growing a business means increasing the value of existing customers or increasing your total customer base, or both. But none of these three options and the strategies they require are easy, cheap, or even free.
In customer lifetime value (LTV)
If your main concern is rankings, impressions, or click-through rates, think again.
Both CPA and LTV are key performance indicators (KPIs) that are fax lists essential for proper functioning.
If you don't know your LTV or CPA, you're flying blind, as you don't know what moves you should or can make because you have unknown costs. You're neglecting the bigger picture.
And when looking to position a company, both KPIs play a specific role.
But which is more important to focus on for profit growth?
Here is the answer and why
definitive guide to SEO
Group-427320753
Why is customer lifetime value key?
When you're looking to position your business by attracting new customers, you have a few different options.
Can:
Start investing in more ads (or SEO) to attract new, unique customers.
Increase sales to existing customers to increase their spending.
Create more products to reach more target markets.
These are the three main, most common options for scaling a company.
At its most fundamental, growing a business means increasing the value of existing customers or increasing your total customer base, or both. But none of these three options and the strategies they require are easy, cheap, or even free.