Use multiple channels at once
Posted: Sun Apr 20, 2025 8:16 am
Cross-selling isn't just about distributing your offers on a single channel. Use a combination of channels like email, social media, and in-store sales to reach your customers and maximize your chances of cross-selling. Also, try to create good sales scripts to ensure consistency across all your sales offers across all channels. This way, you can effectively leverage all the benefits of cross-selling.
For example, according to the study " Uses and trends in online personal rcs data romania communication in 2018 " carried out by SNCD in September 2018, email and SMS are still the two preferred media for French Internet users. Thus, nearly 4 out of 10 Internet users will go to a store to make a purchase after receiving an email, while 54% of potential buyers prefer SMS as a promotional medium.
Social media shouldn't be ignored either. In fact, in 2021, more than 20% of French internet users reported purchasing online directly from social media platforms like Facebook or Instagram. If you work with influencers, don't forget to ask them to include additional products or a better version to promote.
Finally, make sure you always track the results of your various marketing campaigns with powerful customer relationship management software such as Monday CRM to get the most out of your cross-selling and up-selling strategy.
For example, according to the study " Uses and trends in online personal rcs data romania communication in 2018 " carried out by SNCD in September 2018, email and SMS are still the two preferred media for French Internet users. Thus, nearly 4 out of 10 Internet users will go to a store to make a purchase after receiving an email, while 54% of potential buyers prefer SMS as a promotional medium.
Social media shouldn't be ignored either. In fact, in 2021, more than 20% of French internet users reported purchasing online directly from social media platforms like Facebook or Instagram. If you work with influencers, don't forget to ask them to include additional products or a better version to promote.
Finally, make sure you always track the results of your various marketing campaigns with powerful customer relationship management software such as Monday CRM to get the most out of your cross-selling and up-selling strategy.