What is A/B testing in email marketing?
Posted: Tue Apr 22, 2025 5:05 am
But to get the most ROI and engagement from your marketing campaigns, you need to make sure your approach pays off. And how do you do that? By running A/B tests. A/B testing lets you test your hypothesis on different elements of your email to see if they actually work for the audience you’re trying to engage. And it has a lot of benefits.
In this article, we’ll share seven reasons why you should A/B test your email campaigns and what elements of your campaigns to test.
A/B testing is a marketing experiment where you send two different variations (variants A and B) of an email to a segment of your audience to see which one performs better.
When you create your two variations, A and B, you can focus on how to make the difference small or substantial. You can choose to use a different subject line/call to action or change the entire content/design of the email.
However, when running A/B tests , it is best to focus on one element at a time. This will help us companies board of directors email list you know which specific change made the difference.
When you A/B test your email campaigns, you need to have a goal in mind. That is, what you want to achieve with your efforts. The goal could be to get your subscribers to open your email, click on your link, or make a purchase.
Having a goal will help you know what to test and how to measure performance. Eventually, you will learn how to optimize your email marketing strategy and get the highest ROI.
In this article, we’ll share seven reasons why you should A/B test your email campaigns and what elements of your campaigns to test.
A/B testing is a marketing experiment where you send two different variations (variants A and B) of an email to a segment of your audience to see which one performs better.
When you create your two variations, A and B, you can focus on how to make the difference small or substantial. You can choose to use a different subject line/call to action or change the entire content/design of the email.
However, when running A/B tests , it is best to focus on one element at a time. This will help us companies board of directors email list you know which specific change made the difference.
When you A/B test your email campaigns, you need to have a goal in mind. That is, what you want to achieve with your efforts. The goal could be to get your subscribers to open your email, click on your link, or make a purchase.
Having a goal will help you know what to test and how to measure performance. Eventually, you will learn how to optimize your email marketing strategy and get the highest ROI.