Email content should be simple and action-oriented
Posted: Tue Apr 22, 2025 10:06 am
Like every other step in this process, make this step as simple as possible. Keep the confirmation email content brief and to the point, making sure it's obvious that confirmation is required and that there's a must-have confirmation button or link. Fortunately, SiteGround sets this up automatically, so you don't have to worry about doing it yourself.
If you'd like some insight into developing future content, we've put together this guide to help you write marketing emails .
Measuring the success of double opt-in
The real proof of double opt-in success lies in your metrics. Here are the stats you should monitor, and what to look for:
Open Rates and Click-Through Rates : With increased subscriber interest, you should see an increase in the percentage of people opening your marketing emails and clicking on your calls to action.
Unsubscribes and spam complaints : Conversely, since readers have rcs data singapore made the decision to subscribe, they are less likely to find your content unworthy of their inbox. Expect these rates to decrease.
Bounce Rate : Fewer invalid or inactive emails means better inbox delivery. Expect your bounce rates to decrease and, consequently, your sender reputation to improve.
Overall Engagement : From receiving an email to making an online purchase, you should see subscriber engagement increase across the board.
If you'd like some insight into developing future content, we've put together this guide to help you write marketing emails .
Measuring the success of double opt-in
The real proof of double opt-in success lies in your metrics. Here are the stats you should monitor, and what to look for:
Open Rates and Click-Through Rates : With increased subscriber interest, you should see an increase in the percentage of people opening your marketing emails and clicking on your calls to action.
Unsubscribes and spam complaints : Conversely, since readers have rcs data singapore made the decision to subscribe, they are less likely to find your content unworthy of their inbox. Expect these rates to decrease.
Bounce Rate : Fewer invalid or inactive emails means better inbox delivery. Expect your bounce rates to decrease and, consequently, your sender reputation to improve.
Overall Engagement : From receiving an email to making an online purchase, you should see subscriber engagement increase across the board.