In the group of relatively well-off citizens,
Posted: Wed Apr 23, 2025 4:44 am
As a result, instead of 3-4 large consumer groups differentiated by income level, today we have 10 groups differentiated by income level and the direction of its dynamics.
And with disposable incomes from one to three thousand dollars per month per family member*, which constitutes about 12% of the country's population, we can distinguish subgroups with incomes growing at a good rate, with stagnating incomes (growth within the inflation rate), and with incomes decreasing in real terms. And the difference in consumer kenya cell phone number list sentiments directly influencing consumer behavior between a family whose total income dynamics over the past three years were 100-125-150 thousand rubles per month and a family of the same composition, whose income changed as follows: 130-140-150 thousand per month will be quite significant. Not to mention the family whose current 150 thousand per month (exactly the same level as the other two families) stands in the following sequence: 180-165-150.
* We do not consider the group with incomes exceeding 100 thousand rubles (3 thousand dollars) per month per family member, which constitutes approximately 0.6% of the country's population, as significant in this review, since our attention is focused on the markets for mass consumer goods, and not luxury goods or narrow niches of pseudo-elite products.
And in the group with average disposable incomes of $500-1000 per month per family member, which makes up about 30% of the population, the same three subgroups can be distinguished, differing in the direction of income dynamics.
And in the group with very modest incomes (250-500 dollars per month per family member), which makes up about 40% of the country's population, there are those whose incomes have risen to this level over the last three years from the level of absolute poverty; those whose incomes have fallen to this level from significantly higher values; and those whose incomes have been at approximately the same level over these three years.
And with disposable incomes from one to three thousand dollars per month per family member*, which constitutes about 12% of the country's population, we can distinguish subgroups with incomes growing at a good rate, with stagnating incomes (growth within the inflation rate), and with incomes decreasing in real terms. And the difference in consumer kenya cell phone number list sentiments directly influencing consumer behavior between a family whose total income dynamics over the past three years were 100-125-150 thousand rubles per month and a family of the same composition, whose income changed as follows: 130-140-150 thousand per month will be quite significant. Not to mention the family whose current 150 thousand per month (exactly the same level as the other two families) stands in the following sequence: 180-165-150.
* We do not consider the group with incomes exceeding 100 thousand rubles (3 thousand dollars) per month per family member, which constitutes approximately 0.6% of the country's population, as significant in this review, since our attention is focused on the markets for mass consumer goods, and not luxury goods or narrow niches of pseudo-elite products.
And in the group with average disposable incomes of $500-1000 per month per family member, which makes up about 30% of the population, the same three subgroups can be distinguished, differing in the direction of income dynamics.
And in the group with very modest incomes (250-500 dollars per month per family member), which makes up about 40% of the country's population, there are those whose incomes have risen to this level over the last three years from the level of absolute poverty; those whose incomes have fallen to this level from significantly higher values; and those whose incomes have been at approximately the same level over these three years.