The SEO Value Utility Curve

[kexej28769@nongnue]

Projects for your clients that cost $x but are designed to break even.
There is a fifth that I will touch on briefly in a moment. But for the most part we can increase revenue, but ah, not so fast, gross profit. We can reduce the cost. We can do something called cost avoidance. We can help our customers avoid costs. Then there is the cost of insurance.

In my time at Sear, I've found us on projects that do one or more spam database of these things, often without our team even realizing they're creating this added value. Now there's a little economics lesson down here, and it's called the utility curve. I'll get into the importance of that in a second, and it'll help me explain why some of these things create value here, how it actually happens.


Reducing marginal utility
Increase in income
Let's go back to growing revenue, gross profit. So questions you might think about if you're focusing here. Are you generating more profit for your client, or are you holding back revenue?