Content audit: why do it?
Posted: Tue Dec 24, 2024 7:49 am
Any website is, first and foremost, content. It determines how the user will behave: will he benefit himself and bring benefit to the company, or will he leave the site. And content audit will help determine the value of the content.
It is better to order the service from professionals, namely the Fractus company.
Content audit: specifics
A website content audit is an analysis of the quality of all content, especially texts, for uniqueness, usefulness for clients, informativeness, and the effectiveness of marketing activities ( SEO promotion or content marketing ). Content includes not only texts, but also videos, images, graphics, tables, etc.
The goal is to identify weak points. Based on the analysis, you can develop a strategy that will eliminate errors, and therefore improve behavioral factors and increase ranking, make the site function as planned.
Content audit: specifics
When content analysis is performed
The need for an audit arises for a number of reasons. This is a argentina email list decrease in traffic, a drop in the percentage of lead conversion, sanctions from search engines, in a word, everything that makes the site unprofitable. The data obtained as a result of the analysis will help make SEO promotion more effective, as well as increase conversion rates and user engagement.
What criteria are used to evaluate content?
Quality
Checking all content for errors, especially texts and content containing text (tables, diagrams, infographics), compliance with the unity of style, ease of perception, readability, structure, and the presence of selling properties. Evaluation of uniqueness.
Benefit
Even the most carefully written text that meets all SEO requirements and the best-created other content is useless if the consumer does not find answers to their questions in it. They evaluate how important it is for customers, whether it is relevant, up-to-date, and solves their problems.
Search Engine Optimization Compliance
Among them:
correctness of page indexing;
presence of meta tags;
correctness of the semantic core;
presence of headings H1-H6;
the presence of cross-linking (links from one page to another);
page structure;
correctness of Alt and Title tags (for photos and images) and other things.
Website Content Analysis: Steps
Set goals . What is the analysis for – what problem will it solve and by what parameters should the content be analyzed?
Create a table . Using XML-sitemaps.com, Screaming Frog or other services, collect URLs of each resource page and enter them into a table. Add criteria for analysis.
Collect information . Using Google Analytics KPIs, Moz Metrics, or other tools, collect performance indicators for each criterion.
Conduct a content audit . Determine to what extent each type of content meets the criteria for effective resource operation.
Make a plan to eliminate errors . The data obtained is what you can start from and work out all the shortcomings.
Website Content Analysis: Steps
Content audit by Fractus
Is your website not delivering the results it was originally created for? It's worth ordering a content audit from Fractus specialists.
In order to do the job well, we have everything: experience from completed projects, programs, tools. We will conduct a professional analysis of the resource, in addition, we will give recommendations on what needs to be improved, and if you wish, we will correct errors. A positive result in the form of visiting the site and performing target actions will follow immediately.
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Categories: Blog , Marketing , Useful articles
share
It is better to order the service from professionals, namely the Fractus company.
Content audit: specifics
A website content audit is an analysis of the quality of all content, especially texts, for uniqueness, usefulness for clients, informativeness, and the effectiveness of marketing activities ( SEO promotion or content marketing ). Content includes not only texts, but also videos, images, graphics, tables, etc.
The goal is to identify weak points. Based on the analysis, you can develop a strategy that will eliminate errors, and therefore improve behavioral factors and increase ranking, make the site function as planned.
Content audit: specifics
When content analysis is performed
The need for an audit arises for a number of reasons. This is a argentina email list decrease in traffic, a drop in the percentage of lead conversion, sanctions from search engines, in a word, everything that makes the site unprofitable. The data obtained as a result of the analysis will help make SEO promotion more effective, as well as increase conversion rates and user engagement.
What criteria are used to evaluate content?
Quality
Checking all content for errors, especially texts and content containing text (tables, diagrams, infographics), compliance with the unity of style, ease of perception, readability, structure, and the presence of selling properties. Evaluation of uniqueness.
Benefit
Even the most carefully written text that meets all SEO requirements and the best-created other content is useless if the consumer does not find answers to their questions in it. They evaluate how important it is for customers, whether it is relevant, up-to-date, and solves their problems.
Search Engine Optimization Compliance
Among them:
correctness of page indexing;
presence of meta tags;
correctness of the semantic core;
presence of headings H1-H6;
the presence of cross-linking (links from one page to another);
page structure;
correctness of Alt and Title tags (for photos and images) and other things.
Website Content Analysis: Steps
Set goals . What is the analysis for – what problem will it solve and by what parameters should the content be analyzed?
Create a table . Using XML-sitemaps.com, Screaming Frog or other services, collect URLs of each resource page and enter them into a table. Add criteria for analysis.
Collect information . Using Google Analytics KPIs, Moz Metrics, or other tools, collect performance indicators for each criterion.
Conduct a content audit . Determine to what extent each type of content meets the criteria for effective resource operation.
Make a plan to eliminate errors . The data obtained is what you can start from and work out all the shortcomings.
Website Content Analysis: Steps
Content audit by Fractus
Is your website not delivering the results it was originally created for? It's worth ordering a content audit from Fractus specialists.
In order to do the job well, we have everything: experience from completed projects, programs, tools. We will conduct a professional analysis of the resource, in addition, we will give recommendations on what needs to be improved, and if you wish, we will correct errors. A positive result in the form of visiting the site and performing target actions will follow immediately.
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Categories: Blog , Marketing , Useful articles
share