Filling out product cards: why is it important?
Posted: Tue Dec 24, 2024 8:10 am
An online store is unthinkable without a product card. Its design should not only be attractive and convenient, but also sell. The location of each element and all information is aimed at pushing for a purchase. The answer to the customer's question runs through the red thread: "how will this product help me?" And filling out product cards is something that should be taken responsibly, otherwise there is a risk of the buyer leaving.
Filling in product cards
Fractus makes it easy to order professional product page creation services.
Filling in Product Cards: Putting Together the Puzzle
What is a product card? It is a personalized page that contains useful information about the product for the buyer. The components in the card are consistent:
Product name. The largest element, includes the full correct name of the product, brand, model (modification). Placed at the top.
Product name
Photos (videos). Always placed on the left. It armenia email lis is better to add several images from different angles. The scaling option will increase interest.
Price. It should be relevant. As in the title – large font, sometimes even larger. Placed at the top right.
Rating. The classic way to rate a product is on a five-star scale. The item is listed right below the cost.
Purchase option. The active button "buy" or "add to cart" is usually highlighted in green or yellow. It is also on the right.
Characteristics. It is best to format the data into a table or list. They should be carefully checked for accuracy.
Characteristics
Brief description. All the notable details that can catch the eye and make it clear how the product will help solve the problem. Any product card should contain this.
Full description . Consists of more detailed information. However, you shouldn't go overboard with the description, the optimal number is 1000-1500 characters.
Reviews. Social proof increases trust. Reviews from real people who have bought the product before are much better than custom-made ones.
Additional elements. Size chart, complex products, color options, etc.
Each product belongs to a corresponding category and category type.
Features of filling
The data is not filled in according to the principle "I am an artist, this is how I see it." There are some subtleties here.
The elements are placed in a certain sequence. The buyer's gaze slides along a trajectory similar to the letter F, and this is taken into account in the card. Photos/videos are always placed on the left, the main information on the right, the title at the top, and the description and additional information at the bottom.
Optimization. To get targeted traffic, each page needs to be optimized – made “visible” to search engines, including filling it with unique texts.
Accurate information without errors, especially in the parameters, otherwise the goods will start to be returned.
High-quality real photos, no stock or, even worse, images taken from competitors.
Availability information. If the product is out of stock, this should be written in the card. And inform about analogs or notify about their appearance. If the product is discontinued, it is better to remove the card.
Benefits of cooperation with Fractus
In order for sales to be most successful, the product page must be filled in accordance with all requirements. You can order a product card from Fractus. Narrowly specialized specialists work on the task, from development to filling with content and testing.
We work under a contract, so everything is transparent, without pitfalls and additional costs. You will receive a fully working result, without errors and shortcomings. Call right now! And get product cards filled out that your potential buyer will not pass by.
Filling in product cards
Fractus makes it easy to order professional product page creation services.
Filling in Product Cards: Putting Together the Puzzle
What is a product card? It is a personalized page that contains useful information about the product for the buyer. The components in the card are consistent:
Product name. The largest element, includes the full correct name of the product, brand, model (modification). Placed at the top.
Product name
Photos (videos). Always placed on the left. It armenia email lis is better to add several images from different angles. The scaling option will increase interest.
Price. It should be relevant. As in the title – large font, sometimes even larger. Placed at the top right.
Rating. The classic way to rate a product is on a five-star scale. The item is listed right below the cost.
Purchase option. The active button "buy" or "add to cart" is usually highlighted in green or yellow. It is also on the right.
Characteristics. It is best to format the data into a table or list. They should be carefully checked for accuracy.
Characteristics
Brief description. All the notable details that can catch the eye and make it clear how the product will help solve the problem. Any product card should contain this.
Full description . Consists of more detailed information. However, you shouldn't go overboard with the description, the optimal number is 1000-1500 characters.
Reviews. Social proof increases trust. Reviews from real people who have bought the product before are much better than custom-made ones.
Additional elements. Size chart, complex products, color options, etc.
Each product belongs to a corresponding category and category type.
Features of filling
The data is not filled in according to the principle "I am an artist, this is how I see it." There are some subtleties here.
The elements are placed in a certain sequence. The buyer's gaze slides along a trajectory similar to the letter F, and this is taken into account in the card. Photos/videos are always placed on the left, the main information on the right, the title at the top, and the description and additional information at the bottom.
Optimization. To get targeted traffic, each page needs to be optimized – made “visible” to search engines, including filling it with unique texts.
Accurate information without errors, especially in the parameters, otherwise the goods will start to be returned.
High-quality real photos, no stock or, even worse, images taken from competitors.
Availability information. If the product is out of stock, this should be written in the card. And inform about analogs or notify about their appearance. If the product is discontinued, it is better to remove the card.
Benefits of cooperation with Fractus
In order for sales to be most successful, the product page must be filled in accordance with all requirements. You can order a product card from Fractus. Narrowly specialized specialists work on the task, from development to filling with content and testing.
We work under a contract, so everything is transparent, without pitfalls and additional costs. You will receive a fully working result, without errors and shortcomings. Call right now! And get product cards filled out that your potential buyer will not pass by.