How to make a product photo sell?

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Mimaktsa10
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Joined: Tue Dec 24, 2024 3:02 am

How to make a product photo sell?

Post by Mimaktsa10 »

In any store, a customer can see and touch the products that interest him. But what about online trading? The only way to look at a product online is through its image. It is as important as the convenience of the site itself, as well as the description of the product and the terms of its purchase. How can you make a product photo sell?

Where can I find product photos for an online store?
An online store cannot function fully without content, and it is unlikely that you will be able to sell even one product without a good image. Who would like to buy a “pig in a poke”? The question is rhetorical… But where can you get photos that will be attractive to customers, help sell products and make a profit? There are several options:

Photo of the manufacturer. You can take images from belize email list their website, but first you should clarify with them the terms of their use. Of course, in this case, there is a high probability that your offers will merge with similar options of competitors.
Handmade. There is nothing stopping you from taking photos of products for an online store yourself. This will require time, effort, and appropriate skills and, of course, equipment, but you won’t have to pay anyone for the work.
Professionals. Only a qualified photographer-designer can take truly high-quality and original photographs, but this will cost a pretty penny, which is not always affordable for everyone.
Where can I find product photos for an online store?

How to take the right product photo?
A product photo can only become a selling one if it is taken or selected taking into account certain aspects, including:

High quality. This is a very important criterion that significantly increases the value of the offer, and as a result, its demand. Bad images are one of the weighty reasons for low sales.
Differentiation. Think about how to make your photos different from your competitors. This could be several shots from different angles, a special background, scaling.
Size matters. It should be large enough to see the product, but not too big so as not to slow down the page loading. The optimal size is 600 pixels.
Design. A good photo of a product won't be spoiled by proper editing. Of course, you shouldn't get carried away with Photoshop and improve the product beyond recognition. It might attract the attention of buyers, but they certainly won't be delighted when they receive the original, and this can significantly damage your reputation.
Presentation. It is important not only to photograph the product, but to present it in the most favorable light. For example, clothes will look much more impressive on a model than on their own.
How to take the right product photo?

It is better to photograph goods for sale without a flash. It can spoil the quality of the photo and the general appearance of the main object. In addition, it should be remembered that the product is the main "star" that nothing should overshadow. Therefore, it should be placed in the center on a light or transparent background (you need to choose one option for all photos). Pay special attention to the appearance of the product. It should be new, without any flaws, stains, streaks, etc. No unnecessary objects should distract the eye from the product. Therefore, it is better not to use any ornaments, drawings, frames. But watermarks will not hurt, they will confirm the authenticity of the photos.
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