but if Possible, Avoid Mentioning the Word "Spam." It’s a Bit Like Reverse Psychology. Even if You Assure Your Subscribers That You “won’t Spam Them,” Their Pulse Quickens When They Read That. They Wonder Why You’re Mentioning Spam—maybe You’re Really Targeting Spammers and You’re Trying to Throw Them Off Track! Words Matter, Especially in Marketing. Choose Your Words Carefully. When Creating an Opt-in Form, Link to Your Privacy Statement and Make Sure the Entire Statement is Worded Positively.
That’s Exactly What Hubspot Does by australia mobile phone number list Inserting a Link to Its Privacy Policy. Hubspot Privacy Policy Image via Hubspot Use Your Creativity to Give Your Newsletter a More Interesting Name Use Your Creativity to Give Your Newsletter a More Interesting Name the Word "Newsletter" Makes Me Think of Those Long, Boring Letters People Used to Send to Their Families During the Holiday Season. Who Knows? Maybe They Still Do That. You Can Get More Creative.
or Reveals Something About Your Personality. For Example, Let's Say You Own a Tattoo Shop or Sell Tattoo-related Equipment. You Could Name Your Newsletter "the Weekly Ink." This is a Variation of the Word "Ink," Which Can Be Used for Both Writing and Tattooing. Use Your Creativity to Give Your Newsletter a More Interesting Name You Get the Idea. Even if You Don't Want to Use Anything Fancy, You Can Call Your Newsletter an Announcement, Alert, Communiqué, Memo, Dispatch, or Something Else That Will Grab Your Audience's Attention.