The effectiveness of telephone sales: myth or reality?
Posted: Tue Dec 24, 2024 9:04 am
Content
Cases in which sales outsourcing is relevant
10 Advantages of Telesales Over Other Types of Advertising
According to average statistics, only 44% of cold calls receive a response. Of these, 30% are interested clients and only up to 15% of calls end in "deals".
It is better to outsource such calls to a contact center for the following reasons:
It is not advisable to waste the time of an expensive latvia phone numbers specialist on empty calls. Instead, he can be used for personal negotiations with the decision-maker (the meeting with whom is scheduled by the contact center specialist) and for concluding deals.
When performing a large amount of routine work on selling the same goods/services, which is also associated with negativity (it’s not very pleasant to sometimes hear another “we’re not interested in this”), the specialist “burns out emotionally”, squanders his talent and enthusiasm on constant refusals.
Cases in which sales outsourcing is relevant
It is necessary to quickly increase sales without increasing the number of personnel. In this case, the company's specialists can only retain personal communication with "hot" clients, and outsource cold calling, sending out offers, collecting and processing information.
It is necessary to reduce the share of costs associated with introducing the product to other regions.
The company has new or seasonal projects that require temporary expansion of the sales department. Outsourcing will allow you to quickly attract qualified specialists without expanding your own staff for the required period of time.
It is necessary to reduce the turnover of highly qualified sales personnel, leaving them only with the creative, highly intellectual part of sales - personal meetings and negotiations, and outsourcing all routine functions.
Increase sales with the UIS communications platform
A reliable cloud telephony operator: our own number capacity and the #1 technical support on the market.
Manage communications, control employees and automate the sales department.
Get a consultation
10 Advantages of Telesales Over Other Types of Advertising
Why is telesales still the best form of advertising? There are many reasons for this. Let us list some of them:
A telephone sales specialist encourages target clients to at least read the message (a person may simply not see or miss an advertising message) thanks to a personal appeal (the informative function is 100%).
During a personal conversation, it is possible to simultaneously conduct a marketing study of target clients, learn their attitude to the offered product/service, company, commercial offer, learn their needs in order to adjust your offer in the future. It is possible to exercise control using specific research tasks (for example, launch several offers in parallel) when covering small audience groups to test ideas, motives, reactions.
With telephone sales, there are more opportunities to take into account the characteristics of the target client, the advertising message becomes “personalized”, and psychological involvement in a live conversation occurs.
Compared to advertising, there is greater control over telephone sales.
The individual message of one advertiser during personal selling does not compete with other advertising or with editorial materials (as happens with advertising in the media).
Individual work of a sales specialist with each client allows introducing elements of novelty and realism into the interpretation of the advertiser’s idea.
The production of telephone sales can be organized in exact accordance with the advertiser's available resources and can be stopped or adjusted at any time.
Telephone sales can be carried out in fairly precise, and in some cases absolutely precise, times for both sending and receiving messages and materials.
By providing action-motivating techniques that are not available in other advertising media, telesales provides the customer with a more solid basis for action and purchase.
Sales specialists divide clients into "cold", "warm" and "hot" (after all, even a very hot and "ready to use" client can cool down after a certain time). If the offer is interesting to the client "right now", then the sales specialist can immediately, without delay, offer a meeting, send additional materials and connect with the necessary specialist up to placing the order.
Don't miss t
Cases in which sales outsourcing is relevant
10 Advantages of Telesales Over Other Types of Advertising
According to average statistics, only 44% of cold calls receive a response. Of these, 30% are interested clients and only up to 15% of calls end in "deals".
It is better to outsource such calls to a contact center for the following reasons:
It is not advisable to waste the time of an expensive latvia phone numbers specialist on empty calls. Instead, he can be used for personal negotiations with the decision-maker (the meeting with whom is scheduled by the contact center specialist) and for concluding deals.
When performing a large amount of routine work on selling the same goods/services, which is also associated with negativity (it’s not very pleasant to sometimes hear another “we’re not interested in this”), the specialist “burns out emotionally”, squanders his talent and enthusiasm on constant refusals.
Cases in which sales outsourcing is relevant
It is necessary to quickly increase sales without increasing the number of personnel. In this case, the company's specialists can only retain personal communication with "hot" clients, and outsource cold calling, sending out offers, collecting and processing information.
It is necessary to reduce the share of costs associated with introducing the product to other regions.
The company has new or seasonal projects that require temporary expansion of the sales department. Outsourcing will allow you to quickly attract qualified specialists without expanding your own staff for the required period of time.
It is necessary to reduce the turnover of highly qualified sales personnel, leaving them only with the creative, highly intellectual part of sales - personal meetings and negotiations, and outsourcing all routine functions.
Increase sales with the UIS communications platform
A reliable cloud telephony operator: our own number capacity and the #1 technical support on the market.
Manage communications, control employees and automate the sales department.
Get a consultation
10 Advantages of Telesales Over Other Types of Advertising
Why is telesales still the best form of advertising? There are many reasons for this. Let us list some of them:
A telephone sales specialist encourages target clients to at least read the message (a person may simply not see or miss an advertising message) thanks to a personal appeal (the informative function is 100%).
During a personal conversation, it is possible to simultaneously conduct a marketing study of target clients, learn their attitude to the offered product/service, company, commercial offer, learn their needs in order to adjust your offer in the future. It is possible to exercise control using specific research tasks (for example, launch several offers in parallel) when covering small audience groups to test ideas, motives, reactions.
With telephone sales, there are more opportunities to take into account the characteristics of the target client, the advertising message becomes “personalized”, and psychological involvement in a live conversation occurs.
Compared to advertising, there is greater control over telephone sales.
The individual message of one advertiser during personal selling does not compete with other advertising or with editorial materials (as happens with advertising in the media).
Individual work of a sales specialist with each client allows introducing elements of novelty and realism into the interpretation of the advertiser’s idea.
The production of telephone sales can be organized in exact accordance with the advertiser's available resources and can be stopped or adjusted at any time.
Telephone sales can be carried out in fairly precise, and in some cases absolutely precise, times for both sending and receiving messages and materials.
By providing action-motivating techniques that are not available in other advertising media, telesales provides the customer with a more solid basis for action and purchase.
Sales specialists divide clients into "cold", "warm" and "hot" (after all, even a very hot and "ready to use" client can cool down after a certain time). If the offer is interesting to the client "right now", then the sales specialist can immediately, without delay, offer a meeting, send additional materials and connect with the necessary specialist up to placing the order.
Don't miss t