Big Brands Like Uber and Airbnb Use Referral Marketing to Increase Brand Awareness and Drive Traffic to Their Website. For Example, When Existing Users Recommend Uber's Services to Family and Friends, They Are Rewarded With "Free Rides." Uber Referral Program Image by Voucher Referral Marketing Works Because Customers Are Rewarded for Recommending Your Product or Service. If You Ask Your Customers to Recommend Your Business Without Offering Any Reward, They May Not Take Any Action. You Must Provide Them With an Incentive to Encourage Them to Start Referring.
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