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what is a chief revenue officer?
A chief revenue officer (cro) is responsible for every process that generates revenue in an organization. Cros work to connect different revenue-related functions, from marketing to sales, customer success, pricing, and revenue operations (revops). They focus on improving sales performance, creating great product and pricing strategies, and delivering customer satisfaction (which becomes especially important in recurring revenue models like subscriptions).

What does a chief revenue officer do?
Here are the fundamental responsibilities of a cro.

Grow. Chief revenue officers carry an enormous weight: the pressure america phone number list to grow. To a sales leader, growth is narrow: hit quota. To a cro, growth is broad and holistic: open up new paths to revenue and build the machinery to get there.
Align. Cros have a hand in everything that has to do with revenue. That’s … everything. They spend a lot of their time getting everyone to row in the same direction, from their peers in the c-suite to teams across the company.
Plan for the future. Chief revenue officers are responsible for projecting confidence and steadiness to the board. They’re data-driven, they live for predictability, and they’re stressed by any distraction that keeps them from “the plan.” to make the plan a reality, cros use every tool they’ve got — analytics, strategy, and the best talent they can find.
What are the responsibilities of a chief revenue officer?
It’s 9 a.m., you’re a cro, and the coffee is kicking in. Here’s what’s on the agenda today:

prepare for a board meeting
hire, train, retrain, and maybe, sadly, fire
review the forecast and manage revenue that’s at risk
execute the go-to-market strategy for products and pricing
join the most strategic deal calls to influence deal structure
focus on scaling operations and bring in the right technology tools to help
create focus and collaboration with meetings across the c-suite and with direct reports.