I would like to receive
Posted: Wed May 28, 2025 4:31 am
the salesforce 360 highlights newsletter as well as marketing emails regarding salesforce products, services, and events. I can unsubscribe at any time.
By registering, you confirm that you agree to the processing of your personal data by salesforce as described in the privacy statement.
Sign up now
what does a successful chief revenue officer look like?
Let’s look at the top five traits that make for a standout cro.
Trait 1: visionary
the chief revenue officer owns a company’s outlook. They need to be confident and aggressive on one hand, steady and predictable on the other. This involves more than just hitting the numbers. It’s storytelling. What is the company’s vision for growth and possibility?
Trait 2: data-obsessed
cros own the go-to-market strategy. They drive pricing and product america phone number list structure, and they set the buyer journey. The fuel for these decisions is data.
Chief revenue officers need to study customer behavior to answer important questions: how can we make it easier for customers to buy? Should we enter new revenue models, like selling subscriptions? How can we target the right customers at the right time (and on the right channel) for upsells and cross-sells?
To answer these questions, many cros turn to customer relationship management (crm) software to bring every team — and every team’s data — together around the same customer view.
Trait 3: passionate about building teams
chief revenue officers are seasoned executives. They grow revenue, sure — but they also grow people and culture, believing that a rising tide lifts all boats. They spend a lot of their time mentoring their teams, and they’re motivated by building a workplace that excites people to do their best.
By registering, you confirm that you agree to the processing of your personal data by salesforce as described in the privacy statement.
Sign up now
what does a successful chief revenue officer look like?
Let’s look at the top five traits that make for a standout cro.
Trait 1: visionary
the chief revenue officer owns a company’s outlook. They need to be confident and aggressive on one hand, steady and predictable on the other. This involves more than just hitting the numbers. It’s storytelling. What is the company’s vision for growth and possibility?
Trait 2: data-obsessed
cros own the go-to-market strategy. They drive pricing and product america phone number list structure, and they set the buyer journey. The fuel for these decisions is data.
Chief revenue officers need to study customer behavior to answer important questions: how can we make it easier for customers to buy? Should we enter new revenue models, like selling subscriptions? How can we target the right customers at the right time (and on the right channel) for upsells and cross-sells?
To answer these questions, many cros turn to customer relationship management (crm) software to bring every team — and every team’s data — together around the same customer view.
Trait 3: passionate about building teams
chief revenue officers are seasoned executives. They grow revenue, sure — but they also grow people and culture, believing that a rising tide lifts all boats. They spend a lot of their time mentoring their teams, and they’re motivated by building a workplace that excites people to do their best.