going in for the hard close
Posted: Wed May 28, 2025 4:38 am
pressure selling is out, empathy selling is in. When you come out early with an ask for the sale and then keep aggressively asking before you’ve even truly established your product’s value, it shows little consideration for the buyer. It makes it appear as though you’re speeding through the sale to meet your quota, and it’s off-putting. After all, selling isn’t about you, it’s about them.
“i don’t think the hard sale has any place in today’s market. I always tell people sales is not about ‘selling’ or convincing anybody of anything. It’s about helping people solve problems or achieve goals,” said john barrows, the ceo of jb sales, a sales training firm.
not asking for the sale
an important thing to remember when closing? Ask for the sale. Inertia america phone number list can be a difficult thing to overcome when working with prospects. Many waffle when faced with multiple vendors and put off making a final purchase decision. If you tell them to “take some time to think about it and circle back,” you may never hear from that person again. After you’ve effectively communicated why your product is a fit and they’ve reciprocated interest, sometimes it’s powerful to simply ask if they’re ready to buy. If they balk, that’s your cue to ask more questions about their needs.
only closing at the end
how do you know when it’s the right time to close? How do you avoid closing too early? Too late? This is a bit of a trick question. There is no singular moment when you go in for the close because, if you’re wise, sales closing is something that happens throughout the sales process. The prospect signing on the dotted line is more of a natural conclusion, not an event.
“closing should happen at every stage of the sales process. You’re closing for the next steps, you’re closing for meetings. It’s ongoing,” said barrows.
Sales closing techniques: next steps
“always be closing” used to be a common saying in sales. That’s shifted to “always be connecting.” you should always be studying your prospects and adapting your approach to match their expectations and their needs. Similar to chess, your first moves often determine your final ones. When the rest of the sales process has been strategic and focused, sales closing becomes less of a conquest and more of a collaboration between you and the buyer. As a sales professional, you know how important first impressions are. When you’re looking for a new sales role in a top firm, your resume is often the first glance potential employers see of you. It needs to be persuasive, professional, and on point. The following resume skills for sales jobs will help you create an outstanding cv, one sure to impress prospective employers.
“i don’t think the hard sale has any place in today’s market. I always tell people sales is not about ‘selling’ or convincing anybody of anything. It’s about helping people solve problems or achieve goals,” said john barrows, the ceo of jb sales, a sales training firm.
not asking for the sale
an important thing to remember when closing? Ask for the sale. Inertia america phone number list can be a difficult thing to overcome when working with prospects. Many waffle when faced with multiple vendors and put off making a final purchase decision. If you tell them to “take some time to think about it and circle back,” you may never hear from that person again. After you’ve effectively communicated why your product is a fit and they’ve reciprocated interest, sometimes it’s powerful to simply ask if they’re ready to buy. If they balk, that’s your cue to ask more questions about their needs.
only closing at the end
how do you know when it’s the right time to close? How do you avoid closing too early? Too late? This is a bit of a trick question. There is no singular moment when you go in for the close because, if you’re wise, sales closing is something that happens throughout the sales process. The prospect signing on the dotted line is more of a natural conclusion, not an event.
“closing should happen at every stage of the sales process. You’re closing for the next steps, you’re closing for meetings. It’s ongoing,” said barrows.
Sales closing techniques: next steps
“always be closing” used to be a common saying in sales. That’s shifted to “always be connecting.” you should always be studying your prospects and adapting your approach to match their expectations and their needs. Similar to chess, your first moves often determine your final ones. When the rest of the sales process has been strategic and focused, sales closing becomes less of a conquest and more of a collaboration between you and the buyer. As a sales professional, you know how important first impressions are. When you’re looking for a new sales role in a top firm, your resume is often the first glance potential employers see of you. It needs to be persuasive, professional, and on point. The following resume skills for sales jobs will help you create an outstanding cv, one sure to impress prospective employers.