the leading footwear and apparel

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before new balance, company, used dedicated territory mapping technology, its territory assignments were unbalanced and sometimes didn’t make sense geographically. Sales territories had evolved over business and staff changes, rather than strategic priorities. As a result, one rep might be assigned to a territory far away from their home, while another rep might be carrying a larger workload.

With salesforce maps territory planning, new balance was able to look at critical business drivers, such as growth projections, customer engagement, and market dynamics, to identify the optimal territory mapping plan and realign staffing and territory assignments. It aligned account attributes with business priorities to balance territories and improve equitability. It managed models, territories, and assignment rules for reps, all within its crm. As a result, new balance was able to quickly publish new territory models and keep valuable revenue and territory data in a centralized place accessible to its entire sales team.

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