you can take email
Posted: Wed May 28, 2025 4:51 am
to the next level. One well-known food retailer uses a rich database from its online recipe sites and education funding program, where users scan receipts and view recipes online or through an app. All of that data goes into the company’s CRM and is analyzed. AI then makes one-to-one product and recipe recommendations for customers. AI also helps the company segment its audience to find the best time to send an email based on previous engagement history. This approach is working for the food company, helping to triple customer engagement.
Content creation
With an abundance of online ads, it can be tough to grab the attention of your audience. Through content marketing, brands can offer educational information through blog posts, webinars, videos, reports, and e-books to keep customers engaged in different campaigns across various digital channels.
But what topics should you cover? What will lead to conversions? More america phone number list than 70% of marketers are currently using AI to inspire them and assist with writing copy. A CRM with AI capabilities can also analyze content performance to determine what resonates most with your audience, enabling you to make a big impact.
Targeting
Of course, none of that high-quality content matters unless it reaches the right audience, and AI can help with that too. By analyzing all your customer data, AI can identify preferences, habits, and interests in your customer base that would take hundreds of man hours to parse, and make sure that the right context reaches the right audience. It can also help make sure that it reaches them at the right time and place by identifying their preferred channels and what times of day they’re most responsive to marketing.
Improve the customer journey
A key part of keeping customers engaged is understanding the customer journey. Master the fundamentals with Trailhead, Salesforce's free online learning platform.
Content creation
With an abundance of online ads, it can be tough to grab the attention of your audience. Through content marketing, brands can offer educational information through blog posts, webinars, videos, reports, and e-books to keep customers engaged in different campaigns across various digital channels.
But what topics should you cover? What will lead to conversions? More america phone number list than 70% of marketers are currently using AI to inspire them and assist with writing copy. A CRM with AI capabilities can also analyze content performance to determine what resonates most with your audience, enabling you to make a big impact.
Targeting
Of course, none of that high-quality content matters unless it reaches the right audience, and AI can help with that too. By analyzing all your customer data, AI can identify preferences, habits, and interests in your customer base that would take hundreds of man hours to parse, and make sure that the right context reaches the right audience. It can also help make sure that it reaches them at the right time and place by identifying their preferred channels and what times of day they’re most responsive to marketing.
Improve the customer journey
A key part of keeping customers engaged is understanding the customer journey. Master the fundamentals with Trailhead, Salesforce's free online learning platform.