Where does the data originate?
Posted: Wed May 28, 2025 4:59 am
Where is the data sent to?
Is it being used to its fullest potential?
Who has access to this data?
Does the data include sensitive elements?
Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. Together, the answers not only form the foundation of your data strategy, but they also provide critical context ai needs to power personalization.
Unify your data strategy
begin building a data strategy with customers at the center. Discover how on trailhead, the free online learning platform from salesforce.
Teach me how
+1,100 points
trail
build a data strategy for data cloud
data strategy with trust as a key tenet
you need to also consider and address the ai trust gap. To provide the america phone number list personalized experiences your customers expect from you, it’s critical to have your ai model grounded: a process that involves securely providing your model with the customer context it needs to respond more accurately. This context is also key to preventing ai hallucinations, wherein ai generates information that sounds confident and correct, but is actually leading people astray with false information.
Keep in mind the delicate balance between personalization and customer data privacy regulations you need to strike: personalizing interactions means making customers feel understood versus watched. Your customers need to trust that ai models are not storing sensitive data or using their personal sensitive data to train your models.
Is it being used to its fullest potential?
Who has access to this data?
Does the data include sensitive elements?
Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. Together, the answers not only form the foundation of your data strategy, but they also provide critical context ai needs to power personalization.
Unify your data strategy
begin building a data strategy with customers at the center. Discover how on trailhead, the free online learning platform from salesforce.
Teach me how
+1,100 points
trail
build a data strategy for data cloud
data strategy with trust as a key tenet
you need to also consider and address the ai trust gap. To provide the america phone number list personalized experiences your customers expect from you, it’s critical to have your ai model grounded: a process that involves securely providing your model with the customer context it needs to respond more accurately. This context is also key to preventing ai hallucinations, wherein ai generates information that sounds confident and correct, but is actually leading people astray with false information.
Keep in mind the delicate balance between personalization and customer data privacy regulations you need to strike: personalizing interactions means making customers feel understood versus watched. Your customers need to trust that ai models are not storing sensitive data or using their personal sensitive data to train your models.