build personalization at scale

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customers don’t want campaigns that treat them like a faceless data point. You can use ai to scale your personalization efforts, drawing from your trusted customer data to tailor the customer journey — from the first email they see through their discussions with your customer service team. Ai can personalize offers based on customer activity, and give you a clear picture of how they’re engaging with your brand.

When you can connect with people on the right channel, at the right time — you won’t have any bad blood with your customers.

Focus on your customers
generative ai is changing the way marketers work. See how creating meaningful customer experiences is just the beginning.

Reshape your marketing

3. Trust your data-driven insights to connect with your fanbase
if anyone gets the importance of knowing their fanbase, it’s taylor america phone number list swift. She’s a master of using social media to listen to her fans and connect with them. By gathering this information, her team is able to share exclusive content and behind-the-scenes glimpses, and even surprise them with personalized gifts based on social media behavior.

During her “swiftmas” initiative, taylor selected and sent gifts to fans. Each one was unique to that fan based on their behaviors and social media interactions with her account. This personalized act of kindness showed her team’s deep understanding of her audience while fostering a sense of community and loyalty among her fans. This resulted in a ton of positive word-of-mouth and fan-generated content — not to mention a brand experience beyond her fans’ wildest dreams.

We’ve also seen how her team uses email marketing to deliver personalized content. Taylor’s team offers pre-sale ticket access and exclusive merchandise releases based on past fan behavior and preferences.