What is Partner Relationship Management (PRM)?
Posted: Wed May 28, 2025 5:32 am
Why is PRM important and what are the benefits?
What are best practices for Partner Relationship Management?
How to choose the right PRM tool: features to look for
Trends in Partner Selling Report
Discover the latest trends in partner selling
Learn how sales teams are using technology and enablement to help partners grow revenue.
What is Partner Relationship Management (PRM)?
Partner sellers, also known as channel partners, are companies that sell the products and services of other businesses to their own prospects and customers. For example, many car manufacturers work directly with dealerships to sell their vehicles. In return for this collaboration, partner sales reps typically receive commissions, bonuses, or incentives. Partner Relationship Management (PRM) involves all the tools, processes, and training involved in helping partner businesses successfully sell third-party products.
PRM is sometimes confused with CRM (customer relationship america phone number list management), but there’s a key difference: instead of managing relationships with customers directly, PRM optimizes interactions with partner businesses.
Salesforce user smiling while on a laptop.
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What are best practices for Partner Relationship Management?
How to choose the right PRM tool: features to look for
Trends in Partner Selling Report
Discover the latest trends in partner selling
Learn how sales teams are using technology and enablement to help partners grow revenue.
What is Partner Relationship Management (PRM)?
Partner sellers, also known as channel partners, are companies that sell the products and services of other businesses to their own prospects and customers. For example, many car manufacturers work directly with dealerships to sell their vehicles. In return for this collaboration, partner sales reps typically receive commissions, bonuses, or incentives. Partner Relationship Management (PRM) involves all the tools, processes, and training involved in helping partner businesses successfully sell third-party products.
PRM is sometimes confused with CRM (customer relationship america phone number list management), but there’s a key difference: instead of managing relationships with customers directly, PRM optimizes interactions with partner businesses.
Salesforce user smiling while on a laptop.
Get the latest sales tips delivered to your inbox.
Sign up for the Salesblazer Highlights newsletter to get the latest sales news, insights, and best practices selected just for you.