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Work with your management team to map out concrete objectives for your PRM strategy — before you onboard partners. Establish clear KPIs that map to your organization’s long-term sales planningOpens in a new window initiatives. In most cases, this will include the number of new customers acquired or amount of partner sales closed in a quarter or year.
3. Recruit and vet sellers based on strategic fit.
The ideal methods for recruiting best-fit partner sellers depend on america phone number list your goals, industry, and resources. In most cases, this will involve a mix of referrals, inbound recruiting (e.g. a company finds your website and reaches out about a partnership), and outbound recruiting (e.g.. searching for partners at events).
My recommendation is to start with a partner persona: the ideal industry, customer base, product portfolio, and goals of your target partner. These criteria should align well with your own strategies and vision. Once your persona is in place, advertise partner selling opportunities on the channels or in the spaces your ideal partners spend most of their time, like LinkedIn, trade publications, or at events. You can also research ideal candidates and reach out directly.
Define success metrics early
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