Use social listening
Posted: Wed May 28, 2025 5:38 am
a vast majority of customers (88%) expect companies to clearly state their values, but only 50% say they do. That’s a big opportunity to build trust, and shoppable content is a great place to start.
social listening is the process of identifying and assessing what’s being said about your company, product, or service on social media. One way to do that is to ask for reviews.
Nearly all customers (97%) say that reviews factor into their buying decisions. And 92% of consumers hesitate to make a purchase when there are no customer reviews. Social media reviews are the linchpin of a strong feedback loop, and an invaluable part of your social commerce strategy. (yes, even negative reviews.)
and they benefit more than just your customers. Whenever you post shoppable content, reviews help you gauge interest, guide product development, and improve the customer experience.
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philipp plein, a global luxury fashion and lifestyle brand, uses social america phone number list listening to get a deeper understanding of its audience to drive growth. Here’s how founder philipp plein sees it: “some brands just want to set trends, but we listen to what people are saying and try to gauge what our customers want to wear. For example, sports luxe has gone from being nowhere to everywhere. We tweaked the design of our sneakers in line with feedback on social media, and now 30% of sales come from our sporty couture range.”
monitoring and responding to customer reviews in a timely manner is key to a successful social commerce strategy. For small companies, the business owner might want to handle this task. Other companies might delegate review responses to a social media manager, customer service agents, or sales reps. For larger companies, this can be a job in itself.
social listening is the process of identifying and assessing what’s being said about your company, product, or service on social media. One way to do that is to ask for reviews.
Nearly all customers (97%) say that reviews factor into their buying decisions. And 92% of consumers hesitate to make a purchase when there are no customer reviews. Social media reviews are the linchpin of a strong feedback loop, and an invaluable part of your social commerce strategy. (yes, even negative reviews.)
and they benefit more than just your customers. Whenever you post shoppable content, reviews help you gauge interest, guide product development, and improve the customer experience.
Get articles selected just for you, in your inbox
sign up now
philipp plein, a global luxury fashion and lifestyle brand, uses social america phone number list listening to get a deeper understanding of its audience to drive growth. Here’s how founder philipp plein sees it: “some brands just want to set trends, but we listen to what people are saying and try to gauge what our customers want to wear. For example, sports luxe has gone from being nowhere to everywhere. We tweaked the design of our sneakers in line with feedback on social media, and now 30% of sales come from our sporty couture range.”
monitoring and responding to customer reviews in a timely manner is key to a successful social commerce strategy. For small companies, the business owner might want to handle this task. Other companies might delegate review responses to a social media manager, customer service agents, or sales reps. For larger companies, this can be a job in itself.