A allow you to see and use user data and therefore engage with your fans in a better and more targeted way. (Please note: you do need to opt-in, of course...) This is followed by a whole treatise and many sheets explaining how the Wisdom app (now 6 million profiles) works and what it does. An example: KLM has 1 million fans on Facebook. Suppose they now wanted to know which food & beverage brands fit their own fans? In affinity or in numbers - the first is of course more interesting from a 'brand conscious' perspective. This app allows you to see which brands are similarly 'likeable'. Although 6 million profiles are not representative, according to Christian brother cell phone list the app does provide a better picture and understanding of what your fans do, who they are and what they want.
Alert is another app that sends out alerts when people like pages on Facebook. According to MicroStrategy, such apps allow brands to segment and integrate other pages on their own Facebook page. For example, FC Barcelona's page could integrate the pages of its (famous) football players. This strengthens your social media business case.
Social company vs. social people
Social Business debate at The Social Conference 2012 - photo: Gitta BartlingEmmie Koppens , Wenda Keijzer , Roos van Vugt and Lara Veenstra spoke openly and honestly under the leadership of KREM's Anneli Rispens about questions such as 'can you, as an employer, ask your employees to be brand workers and at the same time demand that they hand over their social media contacts upon departure'?