How digital experience is changing for new generations
Posted: Thu Jul 10, 2025 4:59 am
In the new generations, the Digital Experience involves both work and private life, leading to a change in the habits and customs of young consumers, thus leading the “ Gen Z ” generations ( people between 18 and 24 years old ) and “ Millennials ” ( between 25 and 34 years old ) to have a habitual relationship with automation and the digital world.
With the vast and powerful capabilities that smartphones possess today , it's no surprise that the majority of younger consumers globally, if forced to choose, would prefer to buy bulk sms service leave their wallet at home rather than their smartphone .
Indeed, Millennials and Gen Z now prioritize their phones over everything else, even their wallets, in all six countries. However, there is great variation from one country to another, perhaps linked to the diversity of digital payment options.
Young people in the United Kingdom are the most willing to leave the house with their phones but without their wallets, while Germans are more evenly distributed.
Most personal interactions and relationships now take place via smartphone, and for young people between the ages of 18 and 34, digital has become the new real life . In fact, most young people now communicate more digitally than in person.
With the vast and powerful capabilities that smartphones possess today , it's no surprise that the majority of younger consumers globally, if forced to choose, would prefer to buy bulk sms service leave their wallet at home rather than their smartphone .
Indeed, Millennials and Gen Z now prioritize their phones over everything else, even their wallets, in all six countries. However, there is great variation from one country to another, perhaps linked to the diversity of digital payment options.
Young people in the United Kingdom are the most willing to leave the house with their phones but without their wallets, while Germans are more evenly distributed.
Most personal interactions and relationships now take place via smartphone, and for young people between the ages of 18 and 34, digital has become the new real life . In fact, most young people now communicate more digitally than in person.