What is Generation Alpha?
Posted: Sat Jul 12, 2025 5:00 am
Generation Alpha , the first generation of digital natives, grows up in a technological environment, with easy access to the internet and constant stimuli.
They are still children, but they already represent a significant force in the economy and tend to have different consumption habits than current standards.
This means that brands and companies need to be prepared to meet the email list demands of this new audience. To learn more about this topic, let's start by understanding the particularities that define this generation.
These are those born since 2010 and children still to be born until 2025, or the current generation. They are also known as Gen A , succeeding Generation Z, which comprises those born between 1997 and the beginning of 2010.
To better understand what generation alpha means, let's look at the characteristics of this group.
Main features of the Alpha generation
Your trade show booth company needs to know that the main characteristic of the alpha generation is connectivity with technology.
Since birth, these children have belonged to the technological world and have access to the stimuli of this environment from the first months of life.
According to the Panorama survey, conducted by Opinion Box and Mobile Time, 44% of Brazilian children between the ages of 0 and 12 already own their own smartphone. This study also reveals that children spend almost four hours a day connected to their devices.
They are still children, but they already represent a significant force in the economy and tend to have different consumption habits than current standards.
This means that brands and companies need to be prepared to meet the email list demands of this new audience. To learn more about this topic, let's start by understanding the particularities that define this generation.
These are those born since 2010 and children still to be born until 2025, or the current generation. They are also known as Gen A , succeeding Generation Z, which comprises those born between 1997 and the beginning of 2010.
To better understand what generation alpha means, let's look at the characteristics of this group.
Main features of the Alpha generation
Your trade show booth company needs to know that the main characteristic of the alpha generation is connectivity with technology.
Since birth, these children have belonged to the technological world and have access to the stimuli of this environment from the first months of life.
According to the Panorama survey, conducted by Opinion Box and Mobile Time, 44% of Brazilian children between the ages of 0 and 12 already own their own smartphone. This study also reveals that children spend almost four hours a day connected to their devices.