Some argue that this level of household name status

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White Out, Kleenex, Saran Wrap, Tupperware, Google.

What do all of these brands have in common? They’ve achieved such a high level of top-of-mind awareness they have become completely synonymous with the products they represent. In other words, you don’t reach for a tissue; you grab a Kleenex. You don’t do a search in your browser; you Google.

Otherwise known as “brand genericide,” can be problematic because these types of companies tend to lose control over their trademarks. However, from a brand awareness perspective, this is the absolute top of the food chain and certainly has its benefits. Above all, these brands are exceptionally recognizable. When consumers can readily identify a brand, they phone number lead also tend to place their trust in it. Consequently, this pinnacle of brand awareness enables companies to dominate their market.

Whether you’re a small business or doing business nationwide, achieving genericized household-name status may be pie in the sky. But don’t throw your hands up just yet. Putting in some effort to boost your brand awareness can absolutely move the needle in the right direction and may be the secret ingredient your marketing approach is missing.

In this article, I’ll discuss ways to boost your brand’s top-of-mind awareness to foster trust among your audience and ultimately increase sales.