Over the 7 months in this case study, Google visitors used over 250,000 unique phrases to reach the client's site

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Over 80% of those phrases didn't contain any variation of the primary keyword at all. So, while rankings obviously still matter on a keyword-by-keyword basis, being #1 for your top keyword (or even your top few keywords) is no longer good enough – if that's all you're measuring, then you're missing the big picture. The second day of SES San Jose is wrapping up, so it must be time for the Twitter roundup! There were a number of debates, someone was found sleeping in the first row drooling and another person claimed that most people at the session were probably already following him on Twitter.


Fun times! Once again, I watched the stream throughout the day a united arab emirates mobile phone numbers database nd pulled out tweets that had a call to action with useful information. Enjoy! Keywords & Content: Search Marketing Foundations matthacker: "Every keyword you select should drive meaningful traffic to your site." #sessj Small Voices, Big Impact: Social Media for the Little Guy lookadoo: Social Media is not easy! A lot of followers is not enough. You have to have something good that people want.


@gregfinn #sessj Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising balibones: #SESSJ In Death of Last Click Attribution session. Tracking, gathering data and analyzing it is going to get much more complicated. Damn. Duplicate Content & Multiple Site Issues InboundMarketer: A little more than a 1/3 of the web is dup content according to yahoo-wow #sessj suzukik: Does canonical tag work across hosts: Yes #sessj Igniting Viral Campaigns: Leveraging Consumer-Generated Content balibones: #SESSJ - Viral campaign session lesson #1: Don't polish turds.


Google Convert Your Visitors to Customers PacificWebDept: per Google worst experience you can give to users in search is zero search results, pay attn to your analytics #sessj Landing